A Message from Lisa Gable
I want to start off by saying: we hear you. Thank you for speaking out about the recent National Peanut Board (NPB) advertisement in USA Today. We share your concerns and agree that the tone and language used in the ad was misguided and dismissive of those struggling with life-threatening food allergies. FARE had no knowledge of the ad in advance and did not give NPB permission to use our name in it. In fact, as soon as we became aware of the ad we reached out to NPB to express our disappointment.
We shared your stories with them, including this one from Trish Gavankar, and we shared this essay from Dr. Gianine D. Rosenblum, PhD that so pointedly outlined the risks that someone with a food allergy faces. We think it’s important to use this moment as an opportunity to educate about the severity of food allergy and anaphylaxis.
We very much appreciate the passion of our community and look forward to continuing the conversation together to driving greater awareness of food allergies.
CEO of FARE
Food Allergy Research & Education (FARE) is the world’s leading food allergy advocacy organization and the largest private funder of food allergy research. Our mission is to improve the quality of life and the health of individuals with food allergies, and to provide them hope through the promise of new treatments. FARE is transforming the future of food allergy through innovative initiatives that will lead to increased awareness, new and improved treatments and prevention strategies, effective policies and legislation and novel approaches to managing the disease. For more information, please visit www.foodallergy.org. To join FARE’s transformative five-year fundraising and awareness campaign, Contains: Courage™, supporting families living with food allergies and educating ALL communities about the disease, visit www.foodallergy.org/containscourage.