Food Allergy Research & Education Debuts “In a Matter of Minutes,” New PSA with Steve Carell
New Video Raises Awareness of Food Allergy as Serious Public Health Disease
McLEAN, Va. (Nov. 1, 2018) – Food Allergy Research & Education is proud to launch a new PSA voiced by award-winning actor Steve Carell that encourages Americans to learn more about food allergies and understand how they can help those at risk for anaphylaxis.
“In a Matter of Minutes – The Severity of Food Allergy with Steve Carell” was produced to raise awareness about food allergy, a potentially life-threatening disease that has a profound impact on millions of families, yet is widely misunderstood.
In the U.S., 15 million Americans have food allergies, including 1 in 13 children. Over the last decade, anaphylactic reactions to food have increased by 400 percent. Children and adults with food allergies must depend on others – such as teachers and restaurant workers – to avoid reactions and stay safe.
“Food allergies are not a trend or a lifestyle choice. Families and adults living with this disease must be vigilant at all times, because in a matter of minutes, an allergic reaction can send someone to the emergency room with anaphylaxis. We all have a responsibility to do our part to support the food allergy community,” said FARE CEO Lisa Gable. “We are extremely grateful to Steve for lending his time and his voice to help us continue to raise awareness and advocate on behalf of millions of Americans who are living with food allergies.”
Carell is an award-winning actor and comedian known for wide-ranging roles including NBC's hit television show "The Office" and films such as Despicable Me and Anchorman. FARE’s PSA was produced in collaboration with MDC Productions.
To view the PSA, please visit www.foodallergy.org/education-awareness/in-a-matter-of-minutes.
Food Allergy Research & Education (FARE) works on behalf of the 15 million Americans with food allergies, including all those at risk for life-threatening anaphylaxis. This potentially deadly disease affects 1 in every 13 children in the U.S. – or roughly two in every classroom. FARE’s mission is to improve the quality of life and the health of individuals with food allergies, and to provide them hope through the promise of new treatments. Our work is organized around three core tenets: LIFE – support the ability of individuals with food allergies to live safe, productive lives with the respect of others through our education and advocacy initiatives; HEALTH – enhance the healthcare access of individuals with food allergies to state-of-the-art diagnosis and treatment; and HOPE – encourage and fund research in both industry and academia that promises new therapies to improve the allergic condition. For more information, please visit www.foodallergy.org and find us on Twitter@FoodAllergy, Facebook, YouTube and Pinterest.